Sell the Problem: The Prospect Will Beg for a Solution! - Softcover

Krumroy, Robert E.

 
9780967866178: Sell the Problem: The Prospect Will Beg for a Solution!

Inhaltsangabe

Have you missed a sale lately? Did you do a poor job presenting your solution... or the problem? Most advisors don t sell the problem adequately before attempting to sell their solution. The prospect must buy the cost of the problem first! Learn to sell the pain, the loss and the unwanted consequences of the problem and you will have an easy time selling the problem!

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