The Unfair Advantage: Practical Applications of NLP for Sales and Marketing - Softcover

Lakin, Duane

Softcover

ISBN 10: 0967916208 ISBN 13: 9780967916200

Verlag: Lakin Associates,US, 2001

Inhaltsangabe

Book by Lakin Duane

Über diesen Titel

Reseña del editor:

The Unfair Advantage is a 'workshop-in-a-workbook'. It contains practical ideas and exercises for applying NIP (neurolinguistic programming) to sales and marketing. It includes 'how-to' ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory- free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England. From the Author: This book is unique in its emphasis on proven practical techniques. It is not a 'motivation' book, because successful sales results are all the motivation you need. The Unfair Advantage began when a client said, "We want to stop coming in second. Help us to learn how to be more persuasive." Over a fifteen year period, the programme grew into the content you will see in this book. Don't buy this book looking for easy answers. It still takes practice. But everything in The Unfair Advantage works and can work for you.

Biografía del autor:

Duane Lakin PhD

Über diese Auflage

• Verlag: Lakin Associates,US
• Erscheinungsdatum: 2001
• ISBN 10: 0967916208
• ISBN 13: 9780967916200
• Einband: Tapa blanda
• Anzahl der Seiten: 170