The Potato Chip Difference applies the same strategic approach to job-seeking and career planning that top management consulting firms use with major clients. It includes examples and case studies from the author's own experience to add practical real-world lessons that make this book a first and must read" for every job seeker.
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Michael A. Goodman has more than 30 years' experience in marketing management. Before beginning his consulting career, he held senior management positions with Procter & Gamble, Frito-Lay and International Playtex. Over the years, he has been involved in recruiting, hiring, training, evaluating, counseling and making career recommendations for hundreds of clients and individuals.
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