Original edition was published in 1985, revised many times since then. This concept treats relationships as the central element is sales success. Relationships are not mere "connections". They are Assets, or liabilities depending on how you manage and select them.
This shows you how to build an ongoing connection with every customer by becoming their partner in problem solving.
Increase your Sales IQ in every stage of the sales cycle.
Learn the 8 Competencies of Top Sales Producers
Master the art of selling
Become a trusted advisor and favored provider
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