Marketing from the Heart: A Guide to Cause Related Marketing for the Small Business - Softcover

Linial, Peggy

Softcover

ISBN 10: 0971248613 ISBN 13: 9780971248618

Verlag: Morpheus Pubns, 2003

Inhaltsangabe

Cause Related Marketing is the partnering of a for profit business and a nonprofit organization to better serve each through name recognition, and greater revenues for both. These are true win-win situations. This book is geared specifically for the small business and the small community nonprofit. You will see step by step how to select a charity to work with, how to generate publicity, and give most effectively so that both the profit and nonprofit gain. There are also examples of turning down a request gracefully when you must, an uncomfortable situation for a community business. As you will see statistics support the necessity of cause-related programs, especially since 9/11. You'll find this book full of useful, easy to read and easy to implement strategies. In accordance with our own beliefs on Cause-Related Marketing a portion of the profit from this book will benefit Trickle Up Program.

Details zur Ausgabe

• Verlag: Morpheus Pubns
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0971248613
• ISBN 13: 9780971248618
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 162
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar