The Competitive Environment: Cases in Strategic Management - Softcover

Robert J. Mockler

 
9780971313002: The Competitive Environment: Cases in Strategic Management
Softcover
ISBN 10: 0971313008 ISBN 13: 9780971313002
Verlag: Marsh Publications, 2007

Inhaltsangabe

The Competitive Environment: Cases in Strategic Management encourages students to analyze the competition when deciding which strategic actions a company should take.

The author believes that instructors take students too quickly to the solutions sections of case studies without having them first perform a detailed analysis of competitive markets and of possible future competitor actions.

Each case opens with an extensive industry analysis that considers, among other things, factors such as manufacturing, supplying, and consumer gender, demographics, and behavior. Next is an examination of the major competitors, an assessment of both their strengths and weaknesses. Each case concludes with alternative plans of action that the company under study is contemplating to raise its margins.

After considering all the information, the student is asked to choose one of these plans and explain her/his decision in a written report.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Marsh Publications
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0971313008
ISBN 13 
9780971313002
Einband
Taschenbuch
Auflage
1
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