Persuasive Online Copywriting: How to Take Your Words to the Bank - Softcover

Eisenberg, Bryan; Eisenberg, Jeffrey; Davis, Lisa T.

Softcover

ISBN 10: 0971476993 ISBN 13: 9780971476998

Verlag: Wizard Academy Pr, 2002

Inhaltsangabe

Book by Eisenberg Bryan Eisenberg Jeffrey Davis Lisa T

Über diesen Titel

Reseña del editor

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.

Biografía del autor

Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.

Details zur Ausgabe

• Verlag: Wizard Academy Pr
• Erscheinungsdatum: 2002
• ISBN 10: 0971476993
• ISBN 13: 9780971476998
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 176