Writing White Papers: How to Capture Readers And Keep Them Engaged - Hardcover

Stelzner, Michael A.

Hardcover

ISBN 10: 0977716937 ISBN 13: 9780977716937

Verlag: Whitepapersource Pub, 2006

Inhaltsangabe

Book by Michael A Stelzner

Über diesen Titel

Reseña del editor:

The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics.

Nota de la solapa:

White papers are at the forefront of an educational marketing revolution. Powerful enough to lure readers and able to persuade with unyielding strength, the well-written white paper is a super weapon in the marketing professional's arsenal. Wearing many hats, the white paper can talk business or converse technically, and it can inform or influence. Best of all-it is highly sought-after. The white paper's underlying strength rests on this premise: If you give readers something of value, they will give you their loyalty, and ultimately their business. This book aims to equip anyone with the tools necessary to immediately begin writing white papers that attract readers and keep them engaged.

Über diese Auflage

• Verlag: Whitepapersource Pub
• Erscheinungsdatum: 2006
• ISBN 10: 0977716937
• ISBN 13: 9780977716937
• Einband: Tapa dura
• Anzahl der Seiten: 199