In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism - Softcover

Kirkpatrick, Jerry

 
9780978780302: In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism
Softcover
ISBN 10: 0978780302 ISBN 13: 9780978780302
Verlag: Kirkpatrick Books, 2007

Inhaltsangabe

In Defense of Advertising is theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.

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Über die Autorin bzw. den Autor

Professor Emeritus of International Business and Marketing at California State Polytechnic University, Pomona (aka Cal Poly Pomona). See blog at https://jerrykirkpatrick.blogspot.com.

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Verlag
Kirkpatrick Books
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0978780302
ISBN 13 
9780978780302
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
201
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
https://www.amazon.de/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxemburg

Weitere beliebte Ausgaben desselben Titels

9780899308555: In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism

Vorgestellte Ausgabe

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Hardcover