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Customer Worthy: Why and How Everyone in Your Organization Must Think Like a Customer - Softcover

Hoffman, Michael R.

 
9780981986913: Customer Worthy: Why and How Everyone in Your Organization Must Think Like a Customer
Softcover
ISBN 10: 0981986919 ISBN 13: 9780981986913
Verlag: Paramount Market Pub, 2010

Inhaltsangabe

Companies that do not monitor contact data are continually surprised by revenue shortfall, inventory outages, cost overruns, and diminished customer satisfaction. Traditional financial measures lag too far behind customer activities to be effective for timely decision making. A company's internal measurements can look fine, but customer and contact flow may reflect disengaged and indifferent customers. The result is revenue decline and business erosion. In this groundbreaking book, Michael Hoffman explains how to use what he calls the CxC Matrix to examine your customers, contact by contact, to provide distant early warnings of trouble as well as to quickly uncover untapped opportunities to increase sales and customer satisfaction.

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Über die Autorin bzw. den Autor

Michael Hoffman is a software development and management consultant focused exclusively on technology, analytics, and services that deliver businesses optimum yield per customer.

Von der hinteren Coverseite

Companies that do not monitor contact data are continually surprised by revenue shortfall, inventory outages, cost overruns, and diminished customer satisfaction. Traditional financial measures lag too far behind customer activities to be effective for timely decision making. A company's internal measurements can look fine, but customer and contact flow may reflect disengaged and indifferent customers. The result is revenue decline and business erosion. In this groundbreaking book, Michael Hoffman explains how to use what he calls the CxC Matrix to examine your customers, contact by contact, to provide distant early warnings of trouble as well as to quickly uncover untapped opportunities to increase sales and customer satisfaction.

Aus dem Klappentext

Recommended for chief operating officers, CMOs, customer experience managers, brand managers, marketing operations officers, and chief information officers

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Verlag
Paramount Market Pub
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0981986919
ISBN 13 
9780981986913
Einband
Taschenbuch
Anzahl der Seiten
192
Kontakt zum Hersteller
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Verantwortliche Person
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