Qualitative Research Tips, Tricks, and Trends: What Every Researcher Should Know - Softcover

Malone, Mary Kathryn

Softcover

ISBN 10: 0981986994 ISBN 13: 9780981986999

Verlag: Paramount Books, 2010

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Reseña del editor:

Mary Kathryn Malone shares nearly 20 years of hands-on experience to help moderators do a better job recruiting, working with facilities, working with respondents and clients, creating discussing guides, moderating, and reporting. Her tips and tricks will save readers from embarrassing missteps and make every project run more smoothly.

Biografía del autor:

Over the past two decades, Mary Kathryn Malone has been a producer, a statistician, a moderator, and a teacher—often wearing more than one hat at a time. Her work has helped companies launch new products, attract new customers, develop killer ads, and build stronger brands. Mary K. has served as a member of the External Advisory Board of the AC Nielsen Center. She volunteers on the Vision5K marketing committee, helps grant wishes for Make-A-Wish Foundation, and runs marketing workshops for entrepreneurial women at the Center for Women and Enterprise. Mary K. earned an MBA from the University of Wisconsin-Madison where she was an AC Nielsen research scholar.

Über diese Auflage

• Verlag: Paramount Books
• Erscheinungsdatum: 2010
• ISBN 10: 0981986994
• ISBN 13: 9780981986999
• Einband: Tapa blanda
• Anzahl der Seiten: 120
• Zeichner: Thomas Mike