Merriam's Guide to Naming

Merriam, Lisa

ISBN 10: 0982082932 ISBN 13: 9780982082935

Verlag: RED TOAD PR, 2013

Inhaltsangabe

Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names - Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions - Now with expanded tools for finding names and creating new ideas Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.

Details zur Ausgabe

• Verlag: RED TOAD PR
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 0982082932
• ISBN 13: 9780982082935
• Einband: Broschiert
• Auflage: 2
• Anzahl der Seiten: 122
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar