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Who wrote this sh*t? The Rise and Fall and Rise of a Madison Avenue Lunatic - Softcover

Penchina, Steve

 
9780982607411: Who wrote this sh*t? The Rise and Fall and Rise of a Madison Avenue Lunatic
Softcover
ISBN 10: 0982607415 ISBN 13: 9780982607411
Verlag: Channel V Books, 2015

Inhaltsangabe

In his new Madison Avenue-meets-Larry-David autobiography, legendary adman Steve Penchina picks up where Mad Men leaves off and never looks back. Go behind the scenes with Steve as he works with Howard Stern and Don Imus to create the irreverent "If we weren't so bad, we wouldn't be so good" campaign. Duck into Rodney Dangerfield's dressing room as he works with Steve on ad script and discover who really gets no respect. And witness the creative inspiration that births divine inspiration for Steve's iconic spot "The Monk" for Xerox. Penchina's book puts you desk side with Fortune 500 CEOs, under the desk for enthusiastic sex in the age of women's liberation, and behind the desk as he builds his multi-million dollar agency...one mistake at a time.

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Verlag
Channel V Books
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0982607415
ISBN 13 
9780982607411
Einband
Taschenbuch
Anzahl der Seiten
338
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar