Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

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9780983330714: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
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Book by Rose Robert Pulizzi Joe

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Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing --Develop a Content Marketing Strategy that Works for Your Business --Tell a Consistent Story that Engages Your Customers --Determine the Right Marketing Channels to Implement --Create an Internal and External Workflow for Content Marketing --Measure Content Marketing and Communicate Results to Internal Stakeholders

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Robert Rose; Joe Pulizzi
Verlag: Content Marketing Institute (2011)
ISBN 10: 0983330719 ISBN 13: 9780983330714
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Buchbeschreibung Content Marketing Institute, 2011. Zustand: New. book. Bestandsnummer des Verkäufers M0983330719

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Robert Rose, Joe Pulizzi
Verlag: CMI Books, Division of Z Squared Media, LLC, United States (2011)
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Buchbeschreibung CMI Books, Division of Z Squared Media, LLC, United States, 2011. Paperback. Zustand: New. Language: English . Brand New Book ***** Print on Demand *****. Let s face it.content marketing is all the rage. Brands around the world are spending (on average) over 25 of their total marketing budget on content marketing.What s been missing.until now.is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing--Develop a Content Marketing Strategy that Works for Your Business--Tell a Consistent Story that Engages Your Customers--Determine the Right Marketing Channels to Implement--Create an Internal and External Workflow for Content Marketing--Measure Content Marketing and Communicate Results to Internal Stakeholders. Bestandsnummer des Verkäufers AAV9780983330714

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Robert Rose, Joe Pulizzi
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ISBN 10: 0983330719 ISBN 13: 9780983330714
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Buchbeschreibung CMI Books, Division of Z Squared Media, LLC, United States, 2011. Paperback. Zustand: New. Language: English . Brand New Book ***** Print on Demand *****.Let s face it.content marketing is all the rage. Brands around the world are spending (on average) over 25 of their total marketing budget on content marketing.What s been missing.until now.is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing--Develop a Content Marketing Strategy that Works for Your Business--Tell a Consistent Story that Engages Your Customers--Determine the Right Marketing Channels to Implement--Create an Internal and External Workflow for Content Marketing--Measure Content Marketing and Communicate Results to Internal Stakeholders. Bestandsnummer des Verkäufers AAV9780983330714

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Verlag: CMI Books, Division of Z Squared Media, LLC 8/1/2011 (2011)
ISBN 10: 0983330719 ISBN 13: 9780983330714
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Buchbeschreibung CMI Books, Division of Z Squared Media, LLC 8/1/2011, 2011. Paperback or Softback. Zustand: New. Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Book. Bestandsnummer des Verkäufers BBS-9780983330714

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Verlag: Content Marketing Institute (2011)
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Buchbeschreibung Content Marketing Institute, 2011. Paperback. Zustand: New. Bestandsnummer des Verkäufers INGM9780983330714

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Rose, Robert
Verlag: Content Marketing Institute (2018)
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Buchbeschreibung Content Marketing Institute, 2018. Paperback. Zustand: New. Never used! This item is printed on demand. Bestandsnummer des Verkäufers 0983330719

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Buchbeschreibung CMI Books, Division of Z Squared Media, LLC, 2016. Paperback. Zustand: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bestandsnummer des Verkäufers ria9780983330714_lsuk

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Buchbeschreibung Content Marketing Institute. Paperback. Zustand: New. 180 pages. Dimensions: 8.8in. x 5.9in. x 0.3in.Lets face it. . . content marketing is all the rage. Brands around the world are spending (on average) over 25 of their total marketing budget on content marketing. Whats been missing. . . until now. . . is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing --Develop a Content Marketing Strategy that Works for Your Business --Tell a Consistent Story that Engages Your Customers --Determine the Right Marketing Channels to Implement --Create an Internal and External Workflow for Content Marketing --Measure Content Marketing and Communicate Results to Internal Stakeholders This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bestandsnummer des Verkäufers 9780983330714

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Buchbeschreibung Content Marketing Institute. PAPERBACK. Zustand: New. 0983330719 Special order direct from the distributor. Bestandsnummer des Verkäufers ING9780983330714

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