Think of SlideShare as the other social network - the one that actually generates business. In The Marketer's Guide to SlideShare, Todd Wheatland, VP of Thought Leadership and Marketing at Kelly Services, and a recognized authority on content, B2B, and social marketing, shares the techniques used by today's most successful marketers to build brands and business on SlideShare, "the" platform for content marketing. The Marketer's Guide to SlideShare features examples from companies of all types and sizes...from consultants to car dealers to corporations...including Altimeter Group, Cisco, Dell, Eloqua, HubSpot, IBM, Kelly Services, Pfizer, and the White House. Wheatland explains not only why businesses need SlideShare, but also provides the nuts and bolts for creating, uploading, and marketing content. He also explores the different types of SlideShare accounts and shows how to take basic skills to the next level.
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