The Eight Elements of Powerful Package Design - Softcover

Sasada, Fumi

9780983951391: The Eight Elements of Powerful Package Design

Softcover

ISBN 10: 098395139X ISBN 13: 9780983951391

Verlag: Bento Books Incorporated, 2013

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Why do some products leap off the shelves, while others leave consumers cold? The answer is simple: effective package design. In The 8 Elements of Powerful Package Design, the CEO of Japan’s top design firm draws on decades of experience to analyze what goes into making “package design that sells,” taking us step-by-step through the process of creating and maintaining some of Asia’s best-loved brands. Lavishly illustrated and engagingly candid, The 8 Elements of Powerful Package Design provides an inside look at the vital role package design plays in one of the world’s most dynamic and demanding consumer markets.

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�ber die Autorin bzw. den Autor

Japan-born Fumi Sasada started his design career at Landor Associates’ San Francisco head office in 1978. Returning to Japan five years later, he created a string of iconic corporate and brand identities for major Japanese and international clients, including JAL, NEC, and the International Olympic Committee. Eager to pursue a lifelong passion for package design, Sasada established Bravis International in 1996 and built it into Japan’s largest independent design company.

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