PERSONAL MARKETING, How to Sell YOU, Every Time, All the Time: The Secret of Structured Selling - Softcover

Stevans, Andrew Louis

 
9780984834082: PERSONAL MARKETING, How to Sell YOU, Every Time, All the Time: The Secret of Structured Selling
Softcover
ISBN 10: 0984834087 ISBN 13: 9780984834082
Verlag: Andrew Stevans, 2013

Inhaltsangabe

PERSONAL MARKETING What follows is a method (Structured Selling) used to sell yourself and your ideas successfully. It teaches a technique that helps you to maintain high levels of credibility in situations encountered daily. PERSONAL MARKETING… The art of consistently selling ourselves and our ideas follows a simple four-step process. Using every-day examples, Andrew Stevans demonstrates how anyone can achieve success in both their personal and business lives… 1. ESTABLISHING RAPPORT: by acting in a relaxed and friendly manner toward those we meet, we are laying the ground work for mutual trust. 2. CREATING INTEREST AND ADDRESSING NEED: It is necessary to earn the right to talk. To sell ourselves effectively, we must create rapport and gain interest. Our aim is to learn (draw out) the needs of the listener and address his need(s) with a solution that will be mutually beneficial. 3. GAINING REACTION AND AGREEMENT: An important step in selling ourselves is to elicit reaction and agreement from our listener. 4. INITIATING A PLAN OF ACTION: In this last step, you must decide when it is time to ask for the favor that you want, or the job you have just been interviewed for, or perhaps you have been building up the courage to ask that special someone to marry you.

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Reseña del editor

PERSONAL MARKETING What follows is a method (Structured Selling) used to sell yourself and your ideas successfully. It teaches a technique that helps you to maintain high levels of credibility in situations encountered daily. PERSONAL MARKETING... The art of consistently selling ourselves and our ideas follows a simple four-step process. Using every-day examples, Andrew Stevans demonstrates how anyone can achieve success in both their personal and business lives... 1. ESTABLISHING RAPPORT: by acting in a relaxed and friendly manner toward those we meet, we are laying the ground work for mutual trust. 2. CREATING INTEREST AND ADDRESSING NEED: It is necessary to earn the right to talk. To sell ourselves effectively, we must create rapport and gain interest. Our aim is to learn (draw out) the needs of the listener and address his need(s) with a solution that will be mutually beneficial. 3. GAINING REACTION AND AGREEMENT: An important step in selling ourselves is to elicit reaction and agreement from our listener. 4. INITIATING A PLAN OF ACTION: In this last step, you must decide when it is time to ask for the favor that you want, or the job you have just been interviewed for, or perhaps you have been building up the courage to ask that special someone to marry you.

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Verlag
Andrew Stevans
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0984834087
ISBN 13 
9780984834082
Einband
Tapa blanda
Anzahl der Seiten
32
Kontakt zum Hersteller
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Verantwortliche Person
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