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Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel. The Startup OwnerŽs Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the `Bu
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Críticas
"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and 'must practice.' ---- Alexander Osterwalder, author, "Business Model Generation"
"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education." ---- Patrick Vlaskovits, co-author, "The Entrepreneur's Guide to Customer Development"
"The best $40 investment you can make in your startup." ---- EdSurge
Reseña del editor
Power your startup to success with The Startup Owner's Manual.This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to: Use the Customer Development method to bring your business idea to life Conduct your search for a scalable, profitable business model Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Find Product-Market fit Get, Keep and Grow customers Fuel growth with metrics that matter Avoid the 9 deadly sins startups commit most often The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.
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- VerlagK & S Ranch
- Erscheinungsdatum2012
- ISBN 10 0984999302
- ISBN 13 9780984999309
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten571
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The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company
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