The Advertising On-Ramp: Getting Your First Job in Advertising - Softcover

Frank, Belle

 
9780985179519: The Advertising On-Ramp: Getting Your First Job in Advertising

Inhaltsangabe

This book is a must read for college seniors and new graduates in communications, marketing, and advertising or those in liberal arts who want to move into those fields. Belle Frank is responsible for hiring and her book draws on her experience to address many issues that marketing professionals have encountered when interviewing and hiring. The Advertising On-Ramp is also important for professionals in the marketing business who are responsible for attracting and developing new talent as well as those who are advising graduates about their career choices.

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Über die Autorin bzw. den Autor

Belle Frank is a high-level executive at advertising agency Young and Rubicam.

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