For anyone who's looked in alarm at the indignities and mediocrities of contemporary business life, this is a must read. Because many organizations today fail to deliver a quality customer experience, the author shares her thoughts on why this happens. From how declining standards are reshaping business, to every aspect of today's culture including rudeness, celebrity antics, politician's missteps, and the inhospitality of travel. For people who care about what others have described as the dumbing down of America, the author looks at simple and achievable ways for people who care to stand up for principles such as quality, integrity and service.
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