Subscription Marketing: Strategies for Nurturing Customers in a World of Churn - Softcover

Janzer, Anne H

Softcover

ISBN 10: 0986406201 ISBN 13: 9780986406201

Verlag: Cuesta Park Consulting, 2015

Inhaltsangabe

Subscription Marketing

Move over, lead generation and lead nurturing.

Marketing for subscription-based businesses requires another skill set: customer value nurturing. Because in a business using subscriptions, you’re just getting started when someone becomes a customer.

Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn, and support customer advocacy.

The book describes marketing practices that nurture the ongoing solution value to the customer:

• Help customers achieve value
• Demonstrate the value that customers are realizing
• Add value through content and community
• Add value to the customer relationship
• Align with customers’ deeper values

Whether you’re marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, you’ll find advice and ideas you can put into practice immediately.

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Reseña del editor

Subscription Marketing

Move over, lead generation and lead nurturing.

Marketing for subscription-based businesses requires another skill set: customer value nurturing. Because in a business using subscriptions, you’re just getting started when someone becomes a customer.

Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn, and support customer advocacy.

The book describes marketing practices that nurture the ongoing solution value to the customer:

• Help customers achieve value
• Demonstrate the value that customers are realizing
• Add value through content and community
• Add value to the customer relationship
• Align with customers’ deeper values

Whether you’re marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, you’ll find advice and ideas you can put into practice immediately.

Reseña del editor

When your business success depends on a long-term relationship with the customer, you have to start thinking about marketing differently. Marketing must help customers realize value. Whether you’re marketing a membership program, a complex managed services offering, or a cloud-based solution, Subscription Marketing gives you creative marketing strategies for nurturing customers long after the initial sale.

Details zur Ausgabe

• Verlag: Cuesta Park Consulting
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 0986406201
• ISBN 13: 9780986406201
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 164
• Kontakt zum Hersteller: Nicht verfügbar