Subscription Marketing: Strategies for Nurturing Customers in a World of Churn - Softcover

Janzer, Anne

Softcover

ISBN 10: 0986406252 ISBN 13: 9780986406256

Verlag: Cuesta Park Consulting, 2017

Inhaltsangabe

Completely revised and expanded to reflect the growing Subscription Economy Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:

• Updated research and case studies reflecting the rapid growth of subscription-based businesses
• Real-world examples of effective value nurturing strategies
• The risks and challenges of subscription marketing

If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

Über diesen Titel

Über die Autorin bzw. den Autor

Anne Janzer is an author, marketer, and writing coach. As a professional writer, she has worked with more than one hundred technology companies. She offers workshops on writing for marketers and others who communicate about technical topics.

Details zur Ausgabe

• Verlag: Cuesta Park Consulting
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 0986406252
• ISBN 13: 9780986406256
• Einband: Tapa blanda
• Anzahl der Seiten: 223
• Kontakt zum Hersteller: Nicht verfügbar