WISER: The Definitive Guide to Starting a Business after the Age of 50 - Softcover

Mayhew, Wendy

 
9780988100015: WISER: The Definitive Guide to Starting a Business after the Age of 50

Inhaltsangabe

Ready for midlife excellence? Cut out the crisis and discover the essential resource for creating booming enterprises.

Does your looming retirement leave you wondering what’s next? Has this newest stage of life been a big letdown? Chomping at the bit for something to keep you busy? With over forty years of expertise in the field, Wendy Mayhew has already built her own multi-million-dollar business and written the definitive textbook on entrepreneurship. And now she’s here to share her hard-won secrets of the trade so you can avoid falling into the red while finding new fulfillment.

WISER: The Definitive Guide to Starting a Business After the Age of 50 is an all-encompassing exploration of the unique challenges and rewards surrounding later-years ventures. Through her seasoned guidance (and twenty-nine inspirational accompanying audio interviews), Mayhew provides all the tools and information needed to join this fastest-growing group of budding entrepreneurs. And by following her easy-to-read manual, you’ll soon be turning your lifetime of wisdom into the most gratifying decision for your future.

In WISER, you’ll discover:
  • The ways stepping outside your comfort zone can take you straight into the strongest payoffs
  • How to build confidence for networking, so you always have the best contacts in your back pocket
  • Strategies to get the most out of a coach, mentor, or advisor and turn their knowledge into income
  • Methods for paving well-polished golden years and ensuring everything survives after you walk away
  • Ownership alternatives, invaluable expert perspectives for every chapter, and much, much more!

WISER: The Definitive Guide to Starting a Business After the Age of 50 is your fundamental handbook for entering the field of the new wave of school-of-life entrepreneurs. If you like friendly but factual inspiration, direct but digestible advice, and walkthroughs for each step of the process, then you’ll love Wendy Mayhew’s well-versed reference.

Buy WISER to give direction to your masterwork today!

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Über die Autorin bzw. den Autor

Wendy Mayhew has 40 years of business experience. Five years ago, she was approached by McGraw-Hill Ryerson to take over the authorship of a textbook on entrepreneurship, which has since been described as the most practical textbook on entrepreneurship in the higher education market in Canada. A few years ago, Wendy started to research entrepreneurship for older businesspeople. She soon found out that, although this age group is the fastest-growing group of new business owners, it is also the most under-supported and under-served group. She also discovered that there wasn't a practical guide to assist people over the age of 50 in starting a business. The idea of WISER: The Definitive Guide to Starting a Business After the Age of 50 was born.

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