Coaching is corporate America s number one weapon, but what exactly does that mean and why is it important to you? In today s business climate, times are tough and the pressure to perform is really heating up. I wrote this book to hopefully inspire you and get you thinking about helping your organization to become a Coaching Culture. I live coaching every day and see first-hand its impact on organizations, people, and equally as important leaders. Coaching drives performance. Coaching drives engagement between the manager and employee. Coaching drives a culture of change. Coaching drives employee s willingness to get better. Coaching drives so many aspects of an organization. Here is the best news for you. Most will find excuses to NOT coach; therefore, if you and your organization adopt coaching you will gain an immediate advantage in the marketplace!
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