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The Customer Experience Fiasco - Hardcover

Carrigan, Tim; Lewandowski, Jeff; Mattox, Andy

 
9780988968509: The Customer Experience Fiasco
Hardcover
ISBN 10: 0988968509 ISBN 13: 9780988968509
Verlag: ANDREW REISE CONSULTING, 2013

Inhaltsangabe

In The Customer Experience Fiasco, experts from Andrew Reise provide an engaging and instructive fable that unravels the mystique and complexity of customer experience strategy. When CEO Randall Phillips is caught off guard by a customer's YouTube-video during a television interview, he swears to fix it - and fast. Dana Chase, a rising star in the organization, is tapped to fix the fiasco as quickly as possible. This enthralling fable follows Dana's trials and tribulations as she tries to save the company and her career. The path she eventually finds and follows is Andrew Reise's proven methodology for developing a winning customer experience strategy.

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Verlag
ANDREW REISE CONSULTING
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0988968509
ISBN 13 
9780988968509
Einband
Gebundene Ausgabe
Anzahl der Seiten
150
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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