Counter Culture is a must-read for employees, managers, owners, or even someone looking for their first job in counter service.
Delight the customers you have, attract the customers you want, and make even a 2-minute interaction matter. This hospitality guide will help you get the job, understand the value of connecting with people, level up your skills, and inspire you in your quest to provide exceptional service.
Quick-hit essays and thought-provoking advice from leading counter service experts drive this engaging book about making the customer experience vibrant for both employees and guests. Joshua Farrell will reveal how you can raise standards of counter service to new heights while creating the most valuable business asset there is: repeat customers.
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Joshua Farrell grew up in the town of Sonoma, is a writer, actor, and the Director of Learning and Development for a luxury hotel company. He is the author of the book Counter Culture: An Essential Guide for Service. He was a proud member of the Prestwood Elementary School Crosswalk Guard in the 5th Grade. Six years later he appeared in The Sonoma Police Report...Local law enforcement received a report of a male driver brandishing a weapon in the area of Highway 121 and the Napa/Sonoma County lines Monday morning. The vehicle was stopped by two Sonoma Policemen, three California Highway Patrol units, and a Sheriff's offical in the area of Fifth Street West. As it turned out, the 16-year old driver was waving a toy gun in the car. (oops, my bad!)
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