What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care - Softcover

Carlson, Tracy

Softcover

ISBN 10: 0990003906 ISBN 13: 9780990003908

Verlag: Longstocking Press, 2014

Über diesen Titel

Reseña del editor

How do you make customers care? Today's best practices in business-left-brain approaches like analysis, benchmarking, and quantitative modeling-may increase efficiency and boost profitability, but they typically result in lifeless tactics that leave customers cold. Truly great brands-the ones we'd mourn if they disappeared tomorrow-integrate human-centered, non-linear right-brain thinking. This is what sparks connection and creates raving fans. For the first time, here's a powerful framework that decodes the right-brain principles that make customers care. Through compelling examples distilled from iconic brands and emerging gems, Fortune 500 strategist Tracy Carlson illuminates six core principles that will help your brand come to life and fresh approaches you can immediately apply to both your business and marketing strategies. Provocative and entertaining, this groundbreaking guide for business will resonate with innovators, brand experts and small business owners alike. What Great Brands Know will help you unleash your own right-brain genius for a whole-brain branding approach that works.

Biografía del autor

Tracy Carlson is Founder & Principal of Right-Brain Brands. She is a seasoned marketing strategist, speaker and advisor who helps companies develop brands that people care about and that inspire loyalty. Tracy has led some of America’s best-known brands (Dove, Hellmann’s, Wisk) and consulted to many more (including General Mills, Rubbermaid, and Pepsi), and has extensive experience advising startups and small businesses as well.

Tracy’s non-traditional background combines equal parts Wharton MBA and unrepentant Yale humanities geek. This hybrid expertise, integrating human-centered right-brain thinking with left-brain analysis and metrics, forms the basis for her new book What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care.

She has also written for The Washington Post, and marketing publications including Ad Age, BrandWeek, and AdMap. Tracy lives with her husband in the Boston area.

Über diese Auflage

• Verlag: Longstocking Press
• Erscheinungsdatum: 2014
• ISBN 10: 0990003906
• ISBN 13: 9780990003908
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 236
• Zeichner: Elwell Peter