While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. According to the Direct Marketers Association, a business will earn an average of $43 in new revenue for every $1 invested in email marketing. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list.
Inside the book, you'll learn how to:
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Matthew Paulson is a serial entrepreneur if there ever was one. His largest business, MarketBeat.com (formerly Analyst Ratings Network), publishes a financial newsletter to more than 250,000 investors on a daily basis. He is also a partner at GoGo Photo Contest (www.gogophotocontest.com), a company that helps animal welfare groups raise money through donate-to-vote photo contest fundraisers, and USGolfTV (www.usgolftv.com), which is a digital publishing company that produces a regionally syndicated television show and other content for the golf industry. Matthew holds a B.S. in Computer Science and a M.S. in Information Systems from Dakota State University. He also holds an M.A. in Christian Leadership from Sioux Falls Seminary. Matthew's first book, 40 Rules for Internet Business Success, shared the principles and strategies that he's used to build a seven figure Internet business (and multiple six figure businesses) from scratch. Matthew's second book, Email Marketing Demystified, provides a step-by-step guide for any entrepreneur to implement email marketing in their business. Matthew resides in Sioux Falls, South Dakota, where he lives with his wonderful wife Karine and his adorable son, Micah.
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