Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing - Softcover

Ingram, Scott; Hayden, Tim; Danzinger, Frannie; Lacagnina, Shawn; Covelli (Wehnert), Anita; Kardon, Brian; Qaqish, Debbie; Saget, Allison; Heinz, Matt; Singer, Thom

Softcover

ISBN 10: 0990605906 ISBN 13: 9780990605904

Verlag: Top 1% Publishing, 2014

Inhaltsangabe

“Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.”
—Joe Pulizzi, Founder of the Content Marketing Institute, and Host of Content Marketing World

Scott Ingram has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10

Peter Micciche, Certain
Adding the final link in your integrated marketing chain
Allison Saget, Author of The Event Marketing Handbook
Get beyond event logistics and get revenue results
Matt Heinz, Heinz Marketing
Connect your content marketing and event marketing strategies
Thom Singer, The Conference Catalyst
Set the tone for connecting
Mark Organ, Influitive
Mobilize your advocates
Tim Hayden, TTH Strategy
Leverage events as “mobile moments”
Frannie Danzinger, Bizo
Get more value from sponsors, and win when you’re the sponsor
Shawn Lacagnina, Skyline
Maximize your trade show investments
Anita Covelli (Wehnert), ReadyTalk
Incorporate webinars into your event marketing mix
Brian Kardon, Lattice Engines
Improve event results with predictive marketing
Debbie Qaqish, The Pedowitz Group
Understand your event marketing maturity and how to get to the next level

Über diesen Titel

Reseña del editor

“Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.”
— Joe Pulizzi, Founder of the Content Marketing Institute, and Host of Content Marketing World

Scott Ingram of Certain has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10

Allison Saget, Author of The Event Marketing Handbook
Get beyond event logistics and get revenue results
Matt Heinz, Heinz Marketing
Connect your content marketing and event marketing strategies
Thom Singer, The Conference Catalyst
Set the tone for connecting
Mark Organ, Influitive
Mobilize your advocates
Tim Hayden, TTH Strategy
Leverage events as “mobile moments”
Frannie Danzinger, Bizo
Get more value from sponsors, and win when you’re the sponsor
Shawn Lacagnina, Skyline
Maximize your trade show investments
Anita Covelli (Wehnert), ReadyTalk
Incorporate webinars into your event marketing mix
Brian Kardon, Lattice Engines
Improve event results with predictive marketing
Debbie Qaqish, The Pedowitz Group
Understand your event marketing maturity and how to get to the next level

Details zur Ausgabe

• Verlag: Top 1% Publishing
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 0990605906
• ISBN 13: 9780990605904
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 164
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar