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Product Launch: Practical Guide to Launching Medical Device Products - Hardcover

Kerr, Nikolas F.; Recupero, Tony

 
9780990908104: Product Launch: Practical Guide to Launching Medical Device Products
Hardcover
ISBN 10: 0990908100 ISBN 13: 9780990908104
Verlag: Kerr Consulting Group LLC, 2015

Inhaltsangabe

If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.

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Verlag
Kerr Consulting Group LLC
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0990908100
ISBN 13 
9780990908104
Einband
Gebundene Ausgabe
Anzahl der Seiten
80
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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