Relentless: Making Customer Service Your Core Principle - Hardcover

Tschohl, John

 
9780990966050: Relentless: Making Customer Service Your Core Principle

Inhaltsangabe

Over the decades I ve been researching and speaking on customer service longer than anyone in the world, it has become very clear to me that: The most successful organizations in the world business, government and non-profit keep customer service at the center of their work. Those that are-the most customer service driven, maintain that focus relentlessly. The biggest reason most are not customer-driven is because they are not willing or able to be relentless. Far more organizations could be much more successful if they had a relentless customer-service focus. If you want your organization to grow and succeed long-term, you ve got to be a service leader. To do that, you ve got to be Relentless . Relentless has to be a lifetime commitment. Lots of executives talk about their focus on customer service. Most can t, or more likely, won t sustain it. For years, I ve watched organizations spend millions on advertising to attract customers. But then, by neglecting a single core principle, they drive their customers away. What you ll gain from reading this book. This book is written primarily for executives who set the tone and vision for their business, government or not-for-profit organizations. Senior and middle managers who influence service quality can benefit from it as well as entrepreneurs who want to grow a business by serving their own customers. Relentless is intended for anyone who wants their organization to grow and prosper by putting the needs of their customers at the forefront of their work. After reading this book you should have a clear understanding of what it means and what it takes to be Relentless . And once you decide to commit to it, you ll be well-equipped to weave being Relentless into your life and your work. What is Relentless? Relentless is: An obsession with providing exceptional service to your customers. A propulsive, self-directed, passion to continue to learn, improve and exceed expectations in everything you do. Much like breathing, it s essential to your being, and it never stops. A race without a finish line A reflection of the core principles, beliefs and attitudes of people within healthy and hugely successful businesses. RULE NUMBER 1: Serve the customer. RULE NUMBER 2: When in doubt, see RULE NUMBER 1. I truly believe that providing Relentless customer service WILL drive your organization to success. Being Relentless about customer service is the central strategy that gives ALL those other concerns the proper and profitable context. A Relentless leader recognizes that serving the customer above all things is the single foundational principle guaranteed to bring significant, sustainable, long-term value to an organization.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.