Verwandte Artikel zu Becoming Brands: Celebrity, Activism and Politics

Becoming Brands: Celebrity, Activism and Politics - Softcover

Raphael, Jackie

 
9780993993886: Becoming Brands: Celebrity, Activism and Politics
Softcover
ISBN 10: 0993993885 ISBN 13: 9780993993886
Verlag: WaterHill Publishing, 2017

Inhaltsangabe

Becoming Brands: Celebrity, Activism and Politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book examines the intricate interrelations between power, persona, activism, philanthropy and feminism. Key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are explored through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to investigate the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
WaterHill Publishing
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0993993885
ISBN 13 
9780993993886
Einband
Taschenbuch
Anzahl der Seiten
156
Herausgeber
Lam Celia
Kontakt zum Hersteller
Printed by Amazon on behalf of the author
https://www.amazon.de/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxemburg