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Researching UX: Analytics: Understanding is the Heart of Great UX: Analytics: Understand What Your Users Need (Aspects of Ux) - Softcover

Hay, Luke

 
9780994347077: Researching UX: Analytics: Understanding is the Heart of Great UX: Analytics: Understand What Your Users Need (Aspects of Ux)
Softcover
ISBN 10: 0994347073 ISBN 13: 9780994347077
Verlag: SitePoint Pty Ltd, 2017

Inhaltsangabe

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.

This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers:

  • why you need to gather analytics data for your UX projects
  • getting set up with analytics tools
  • analyzing data
  • how to find problems in your analytics
  • using analytics to aid user research, measure and report on outcomes

By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

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Über die Autorin bzw. den Autor

Luke Hay is a UK-based UX Consultant who's been working with websites since the 1990s. He prides himself on taking a user-centric, analytical approach to design, development and optimization of websites and apps.

Luke currently splits his time between working as the Senior Conversion Strategist at integrated digital agency Fresh Egg, and as a freelance UX and analytics consultant and trainer. Always involved in his local digital community, Luke has helped organize and curate events for UX Brighton, and is one of the organizers of UX Camp Brighton.

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Verlag
SitePoint Pty Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0994347073
ISBN 13 
9780994347077
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
178
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9789352135448: RESEARCHING UX: ANALYTICS [Paperback] [Jan 01, 2017] HAY

Vorgestellte Ausgabe

ISBN 10:  935213544X ISBN 13:  9789352135448
Softcover