Verwandte Artikel zu My Personal Brand: A Guide for the New Author or Soloist

My Personal Brand: A Guide for the New Author or Soloist - Softcover

Lancaster, Jennifer

 
9780994510587: My Personal Brand: A Guide for the New Author or Soloist
Softcover
ISBN 10: 0994510586 ISBN 13: 9780994510587
Verlag: Power of Words, 2023

Inhaltsangabe

Many authors and coaches want to create an authoritative presence online but believe they should hide behind their company brand. Yet this is not gravitational. Having a well-known personal brand means the news media and podcasters start to chase you, instead of you chasing them.

But to be positioned well, to stand out in the market, it takes bravery. Capitalising on your values and strengths, you will learn how to position your brand in relationship to the consumer's world. In plain speaking, the author or coach will learn about crafting an origin story, why to have a customer-focused mission, and how to create a slogan.

Your personal values and key messages will be central to your new personal brand - as authenticity is key.

  • Learn how to get a personal brand style guide and media kit together.
  • Find out the differences between print-on-demand publishing and private book sales funnels
  • Explore monetisation when blogging
  • And score inside tips from this book writing coach and lifelong student of marketing

Use the book’s exercises to get all the elements together to form a cohesive Personal Brand.

Included is a Publishing chapter, where we go into the reasons for a book funnel and the many ways of using a book for marketing purposes. We detail what goes into your Personal Brand Style Guide, which goes beyond the design basics to incorporate a media pitch example.

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Über die Autorin bzw. den Autor

Jennifer Lancaster started copywriting in 2009, while also writing books on managing money and small business marketing. 'Creative Ways with Money' and 'Power Marketing' are two of her titles.Not content with writing her own books, Jennifer has supported other authors' publishing goals since 2013. She continues to edit many books across the health, personal development, spiritual and property genres. Business Author Academy also offers training in publishing and support. Her business serves authors who have much to offer in terms of story and knowledge. Jennifer often gives talks or webinars on marketing for authors.

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Verlag
Power of Words
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
0994510586
ISBN 13 
9780994510587
Einband
Taschenbuch
Anzahl der Seiten
126
Kontakt zum Hersteller
Printed by Amazon on behalf of the author
https://www.amazon.de/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxemburg