Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers - Hardcover
Inhaltsangabe
Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success - a passionate, committed audience. Great brands do more than just satisfy customers, they create passionate ones. The Lean Brand is the first book to apply lean principles to brand development to help organizations create value-based, passionate relationships with their audience. The Lean Brand is not new jargon for old thinking, but an entirely new approach to brand development to help you adapt to an evolving marketplace. The Lean Brand will teach you: - The new definition of brand - How to build passion with your audience using the Lean Brand Framework - How to use Viability Experiments to test and iterate your brand quickly to find Product-Market-Brand fit - How to apply these principles effectively using a set of tools called the Lean Brand Stack which includes the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix - How successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base
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Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers
Verlag:
Market by Numbers Press, 2014
ISBN 10: 0996100741
ISBN 13: 9780996100748
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Hardcover. Zustand: Very Good. No Jacket. @FAKEGRIMLOCK (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0996100741I4N00
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Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers
Verlag:
Market by Numbers Press, 2014
ISBN 10: 0996100741
ISBN 13: 9780996100748
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Hardcover
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Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: No Dustjacket. @FAKEGRIMLOCK (illustrator). Although tight and solid, no dustjacket is present. Bestandsnummer des Verkäufers 5405H3
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Entrepreneur's Guide To The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value and Creates Passionate Customers
Verlag:
Market By Numbers Press, 2014
ISBN 10: 0996100741
ISBN 13: 9780996100748
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Hardcover
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Verkäuferbewertung 5 von 5 Sternen
Zustand: good. @FAKEGRIMLOCK (illustrator). This is a pre-loved book that shows moderate signs of wear from previous reading. You may notice creases, edge wear, or a cracked spine, but it remains in solid, readable condition.Please note:-May include library or rental stickers, stamps, or markings.-Supplemental materials e.g., CDs, access codes, inserts are not guaranteed.-Box sets may not come with the original outer box. If it does, the box will not be in perfect condition. -Sourced from donation centers; authenticity not verified with publisher. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ"happy reading! Bestandsnummer des Verkäufers STM.939
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Entrepreneur's Guide To The Lean Brand (Hardcover)
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Hardcover. Zustand: new. @FAKEGRIMLOCK (illustrator). Hardcover. Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success - a passionate, committed audience. Great brands do more than just satisfy customers, they create passionate ones. The Lean Brand is the first book to apply lean principles to brand development to help organizations create value-based, passionate relationships with their audience. The Lean Brand is not new jargon for old thinking, but an entirely new approach to brand development to help you adapt to an evolving marketplace. The Lean Brand will teach you: - The new definition of brand - How to build passion with your audience using the Lean Brand Framework - How to use Viability Experiments to test and iterate your brand quickly to find Product-Market-Brand fit - How to apply these principles effectively using a set of tools called the Lean Brand Stack which includes the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix - How successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success - a passionate, committed audience. Great brands do more than just satisfy customers, they create passionate ones. The Lean Brand is the first book to apply lean principles to brand development to help organizations create value-based, passionate relationships with their audience. The Lean Brand is not new jargon for old thinking, but an entirely new approach to brand development to help you adapt to an evolving marketplace. The Lean Brand will teach you: - The new definition of brand - How to build passion with your audience using the Lean Brand Framework - How to use Viability Experiments to test and iterate your brand quickly to find Product-Market-Brand fit - How to apply these principles effectively using a set of tools called the Lean Brand Stack which includes the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix - How successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9780996100748
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