Smart Business Guide to Credit Card Processing - An Exposé: What every business owner should know to avoid costly pitfalls - Softcover

Nouri, Alex

 
9780997321319: Smart Business Guide to Credit Card Processing - An Exposé: What every business owner should know to avoid costly pitfalls

Inhaltsangabe

“Alex Nouri exposes many of the deceptive and unfair trade practices all too common in today’s credit and debit card payment industry. Business and organization managers will improve their profits by following the guidelines outlined in this book. Whether it is “tiered pricing” or “surcharges” or leases that cost $5,000 for use of a $500 piece of equipment or any of the other practices disclosed by Alex, these common practices cost the vast majority of small businesses thousands of dollars that should be going into their own pockets. Small businesses are treated by the courts as sophisticated operations with due diligence resources they simply do not have. Our laws need to be changed to protect small business people in the same manner that they protect consumers today from these unfair business practices. Merchants sign contracts of adhesion that are unconscionable but, incredibly, they are still valid in today’s courts.”Robert O. Carr, CEO & ChairmanBeyondFormer CEO and Chariman of Heartland Payment Systems"This book highlights the types of fraud that too many merchants are facing at the hands of unscrupulous processors and others in the credit card industry. For business owners, policy makers, and regulators, this volume is a trail of bread crumbs leading us to protect ourselves and the market for the benefit of business owners and consumers. A Must Read"Jeff IrwinMichigan House RepresentativeThree Terms 2011-2017This is a well-written book, based on a significant body of research and long experience. It educates all parties involved, particularly merchants, in understanding how credit card processing works. The book identifies inefficiencies in the system and offers constructive ideas to improve it. It offers merchants advice on how to avoid costly mistakes and what to do should they have problems. Overall, an excellent and very useful guide.Mehmet Uras, Ph.D.Ayse’s CaféAnn Arbor, Michigan

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