The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design - Softcover

Pollard, Tim

Softcover

ISBN 10: 0998237310 ISBN 13: 9780998237312

Verlag: Conder House Press, 2016

Inhaltsangabe

You attend numerous presentations and meetings a year—filled with the typical dense and disorganized PowerPoint decks—and leave most of them thinking, "Well, that’s an hour of my life I’ll never get back." But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special? Despite what most people think, it’s not because they were delivered well. It’s because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown "natural laws" that govern how people actually learn. In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way, motivating them to take your desired action by: Building around a small number of powerful ideas Keeping content within the audience’s "brain bandwidth" Developing logical narrative structure Anchoring communication in the listener’s priorities Creating "mind-sticky" storytelling and visuals Crafting handouts that allow your presentation to live on after the handshakes Filled with examples of exceptional—and not so exceptional—presentations, along with clear explanations of why they do and don’t work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.

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Über die Autorin bzw. den Autor

Tim Pollard is the founder and CEO of Oratium, a leading messaging consulting firm. He is a sought-after speaker and author of the acclaimed book The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design. Pollard draws insight from a long career in sales, marketing, and communications for companies such as Unilever, Barclays Bank, and the Corporate Executive Board.

Details zur Ausgabe

• Verlag: Conder House Press
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 0998237310
• ISBN 13: 9780998237312
• Einband: Taschenbuch
• Anzahl der Seiten: 318
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland