Is attending a networking event only marginally less painful than having oral surgery? Does walking into a business gathering feel like you are walking into your first junior high school dance? Do you worry that showing up for that business association lunch will be a complete waste of time? This book is for you. For most entrepreneurs, networking and word of mouth do more than just contribute to the health of their bottom line. Without those long-term professional relationships, every goal and dream for their businesses is harder or even impossible to achieve. So why are those same entrepreneurs so reluctant to attend a networking event — the start of many powerful and profitable connections? Is it their mindset? Do they lack the techniques? Maybe they just need a system or two to get them pointed in the right direction. In this book, you will…
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GREG PETERS started his professional life as a computer programmer with all the social skills that implies. He was the original reluctant networker. No matter how bad a networker you think you might be, he was much, much worse. The good news is that if a networking nerd like him can learn these techniques and tactics and be successful with them, then so can you.
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