Verwandte Artikel zu Attribution Modelling in Google Analytics and Beyond
- VerlagBlurb
- Erscheinungsdatum2024
- ISBN 10 1006407006
- ISBN 13 9781006407000
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten480
Neu kaufen
Diesen Artikel anzeigen
EUR 76,60
EUR 3,53 für den Versand innerhalb von/der USA
Versandziele, Kosten & DauerWeitere beliebte Ausgaben desselben Titels
Suchergebnisse für Attribution Modelling in Google Analytics and Beyond
Beispielbild für diese ISBN
Attribution Modelling in Google Analytics and Beyond
Anbieter: Lucky's Textbooks, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Bestandsnummer des Verkäufers ABLIING23Mar2317530126864
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Attribution Modelling in Google Analytics and Beyond
Print-on-DemandAnbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verkäufers L0-9781006407000
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Attribution Modelling in Google Analytics and Beyond
Print-on-DemandAnbieter: PBShop.store US, Wood Dale, IL, USA
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verkäufers L0-9781006407000
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Attribution Modelling in Google Analytics and Beyond
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. In. Bestandsnummer des Verkäufers ria9781006407000_new
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Attribution Modelling in Google Analytics and Beyond
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. Bestandsnummer des Verkäufers 6666-IUK-9781006407000
Anzahl: 10 verfügbar
Beispielbild für diese ISBN
Attribution Modelling in Google Analytics and Beyond (Paperback)
Anbieter: Grand Eagle Retail, Fairfield, OH, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. Attribution modelling is the process of understanding and assigning conversion credit to marketing channels. The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit. Implementing it is the real challenge. This book has been written to help you implement attribution modelling in your organisation. This expert guide will help your organisation think about marketing holistically. It will teach you to leverage the knowledge of attribution modelling while allocating your marketing budget and helping you understand your users' buying behaviour. In this book, there is a strong focus on using Google Analytics and other Google tools and technologies, such as Google Ads (AdWords). I have explained various attribution models mainly in the context of Google Analytics. However, a large portion of this book does not deal with Google Analytics at all. So even if you have never used Google Analytics before, you can still benefit from this book. To get the maximum benefit from this book, you will need a working knowledge of Google Analytics and ecommerce. No knowledge of statistics or traditional marketing mix modelling is required. Any person who wants to improve the online performance of their business and marketing campaigns should read this book. Online marketers, web analysts, and data scientists will benefit the most from this book. If you have a strong background in traditional marketing mix modelling you will benefit tremendously from this book because it will enable you to integrate attribution modelling data with your MMM data. By feeding the attribution modelling data to your MMM model you can truly measure your overall marketing effectiveness and fix attribution issues. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781006407000
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Attribution Modelling in Google Analytics and Beyond
Print-on-DemandAnbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback / softback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 203. Bestandsnummer des Verkäufers C9781006407000
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Attribution Modelling in Google Analytics and Beyond
Anbieter: Russell Books, Victoria, BC, Kanada
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. Special order direct from the distributor. Bestandsnummer des Verkäufers ING9781006407000
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
Attribution Modelling in Google Analytics and Beyond (Paperback)
Anbieter: CitiRetail, Stevenage, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. Attribution modelling is the process of understanding and assigning conversion credit to marketing channels. The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit. Implementing it is the real challenge. This book has been written to help you implement attribution modelling in your organisation. This expert guide will help your organisation think about marketing holistically. It will teach you to leverage the knowledge of attribution modelling while allocating your marketing budget and helping you understand your users' buying behaviour. In this book, there is a strong focus on using Google Analytics and other Google tools and technologies, such as Google Ads (AdWords). I have explained various attribution models mainly in the context of Google Analytics. However, a large portion of this book does not deal with Google Analytics at all. So even if you have never used Google Analytics before, you can still benefit from this book. To get the maximum benefit from this book, you will need a working knowledge of Google Analytics and ecommerce. No knowledge of statistics or traditional marketing mix modelling is required. Any person who wants to improve the online performance of their business and marketing campaigns should read this book. Online marketers, web analysts, and data scientists will benefit the most from this book. If you have a strong background in traditional marketing mix modelling you will benefit tremendously from this book because it will enable you to integrate attribution modelling data with your MMM data. By feeding the attribution modelling data to your MMM model you can truly measure your overall marketing effectiveness and fix attribution issues. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9781006407000
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Attribution Modelling in Google Analytics and Beyond
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Brand New. 480 pages. 10.00x8.00x1.30 inches. In Stock. Bestandsnummer des Verkäufers x-1006407006
Anzahl: 2 verfügbar