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Market Studies: Mapping, Theorizing and Impacting Market Action - Softcover

 
9781009413992: Market Studies: Mapping, Theorizing and Impacting Market Action

Inhaltsangabe

An invaluable collection of market studies research: highlights the emergence of the field and promotes an exciting future research agenda.

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Über die Autorinnen und Autoren

Susi Geiger is a Full Professor of Markets, Organization and Society in the College of Business at University College Dublin.

Katy Mason is Professor of Markets and Management in the Department of Entrepreneurship and Strategy at Lancaster University.

Neil Pollock is a Professor of Innovation and Head of the Entrepreneurship and Innovation Group at the University of Edinburgh Business School.

Philip Roscoe is Professor of Management at the University of St Andrews.

Annmarie Ryan is Associate Professor in the Department of Management and Marketing at the Kemmy Business School, University of Limerick.

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