Verwandte Artikel zu Marketing Channel Management: Organization and Coordination

Marketing Channel Management: Organization and Coordination - Softcover

Frazier, Gary L.

 
9781009561822: Marketing Channel Management: Organization and Coordination
Softcover
ISBN 10: 1009561820 ISBN 13: 9781009561822
Verlag: Cambridge University Press, 2025

Inhaltsangabe

A thorough introduction to marketing channels by a global expert that will prove invaluable to undergrads, MBA students and practitioners alike.

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Über die Autorin bzw. den Autor

Gary L. Frazier was Professor of Marketing at the Marshall School of Business, University of Southern California, from 1984 to 2025. He specialized in the organization and coordination of marketing channels, pathways of branded products and services from suppliers to end-customers, often through independent intermediaries. Outside of academia, he acted as an expert witness or consultant for various Fortune 100 firms, advising on cases which focussed on the intersection of marketing strategy and channel management. His proudest achievement was his role as editor for the Journal of Marketing, 2011 to 2014, after which he served on the editorial review board. He was also a member of the editorial board for the Journal of Marketing Research and published extensively in both journals.

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Verlag
Cambridge University Press
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1009561820
ISBN 13 
9781009561822
Einband
Taschenbuch
Anzahl der Seiten
330
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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