After Hype: The Business of Taming the Digital Economy - Softcover

Pollock, Neil

9781009644044: After Hype: The Business of Taming the Digital Economy

Softcover

ISBN 10: 1009644041 ISBN 13: 9781009644044

Verlag: Cambridge University Press, 2026

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Reveals how hype organises innovation and futures and inaugurates 'Hype Studies' as a new interdisciplinary field.

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�ber die Autorin bzw. den Autor

Neil Pollock is Professor of Innovation and Social Informatics at the University of Edinburgh and a Fellow of the Academy of Social Sciences. He is an award-winning researcher of digital innovation and has authored several influential books on technology and markets, including How Industry Analysts Shape the Digital Future (Oxford University Press, 2016).

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Verlag: Cambridge University Press
Erscheinungsdatum: 2026
Sprache: Englisch
ISBN 10: 1009644041
ISBN 13: 9781009644044
Einband: Taschenbuch
Anzahl der Seiten: 350
Kontakt zum Hersteller: Nicht verf�gbar
Verantwortliche Person: Avery
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After Hype (Paperback or Softback)

Pollock, Neil

Verlag: Cambridge University Press 5/21/2026, 2026

ISBN 10: 1009644041 ISBN 13: 9781009644044

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Paperback or Softback. Zustand: New. After Hype. Book. Bestandsnummer des Verk�ufers BBS-9781009644044

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After Hype

Pollock, Neil

Verlag: Cambridge University Press, 2026

ISBN 10: 1009644041 ISBN 13: 9781009644044

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After Hype

Neil Pollock, Robin Williams

Verlag: Cambridge University Press, GB, 2026

ISBN 10: 1009644041 ISBN 13: 9781009644044

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Paperback. Zustand: New. From artificial intelligence (AI) to quantum computing, every new technology is surrounded by 'hype' - but what exactly is hype, and how does it work? This is the first book to take hype seriously, showing how it is made, managed, and mobilised across today's innovation landscapes. Far from being just empty talk, hype has become a structured practice and even a business in its own right. The authors uncover the machinery that drives markets, guides innovation, and shapes whole promissory economies. They also initiate 'Hype Studies' - a new way of understanding how innovation unfolds in the digital age and beyond. After Hype not only establishes hype as a serious object of study but also reveals it to be one of the most powerful yet overlooked forces shaping and influencing our technological future. This title is also available as Open Access on Cambridge Core. Bestandsnummer des Verk�ufers LU-9781009644044

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After Hype (Paperback)

Neil Pollock

Verlag: Cambridge University Press, Cambridge, 2026

ISBN 10: 1009644041 ISBN 13: 9781009644044

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Paperback. Zustand: new. Paperback. From artificial intelligence (AI) to quantum computing, every new technology is surrounded by 'hype' but what exactly is hype, and how does it work? This is the first book to take hype seriously, showing how it is made, managed, and mobilised across today's innovation landscapes. Far from being just empty talk, hype has become a structured practice and even a business in its own right. The authors uncover the machinery that drives markets, guides innovation, and shapes whole promissory economies. They also initiate 'Hype Studies' a new way of understanding how innovation unfolds in the digital age and beyond. After Hype not only establishes hype as a serious object of study but also reveals it to be one of the most powerful yet overlooked forces shaping and influencing our technological future. This title is also available as Open Access on Cambridge Core. The first book to take hype seriously, showing how technological promises drive innovation and shape markets. Accessible and engaging, this is essential reading for students and scholars across management, innovation, entrepreneurship, and science and technology studies. This title is also available as Open Access on Cambridge Core. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verk�ufers 9781009644044

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