Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing - Hardcover

Hauser, John R; Urban, Glen L

Hardcover

ISBN 10: 1019947683 ISBN 13: 9781019947685

Verlag: Legare Street Press, 2023

Inhaltsangabe

This book offers a rigorous yet accessible introduction to the theory and practice of consumer utility functions, using von Neumann-Morgenstern utility theory as a framework. With case studies and practical examples, the authors show how this approach can be used to design more effective marketing strategies and improve business performance.

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Details zur Ausgabe

• Verlag: Legare Street Press
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 1019947683
• ISBN 13: 9781019947685
• Einband: Tapa dura
• Anzahl der Seiten: 74
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar