Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data - Softcover

S, Fader Peter; Leigh, McAlister

Softcover

ISBN 10: 1021434752 ISBN 13: 9781021434753

Verlag: Legare Street Press, 2023

Inhaltsangabe

Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact of promotions on consumer behavior.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Details zur Ausgabe

• Verlag: Legare Street Press
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 1021434752
• ISBN 13: 9781021434753
• Einband: Tapa blanda
• Anzahl der Seiten: 42
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar