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Events Feasibility and Development: From Strategy to Operations (Events Management) - Softcover

Buch 13 von 14: Events Management

O'Toole, William

 
9781032000879: Events Feasibility and Development: From Strategy to Operations (Events Management)

Inhaltsangabe

This book outlines best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.

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Über die Autorin bzw. den Autor

William O'Toole is a consultant working around the world as an events development specialist for organizations such as the European Commission, Deloitte, and the United Nations as well as national and state governments, private companies, and cities.

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