Sustainable Marketing and Customer Value (Routledge Studies in Marketing, 28) - Hardcover

Hardcover

ISBN 10: 1032002441 ISBN 13: 9781032002446

Verlag: Routledge, 2022

Inhaltsangabe

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.

Sustainable Marketing and Customer Value

establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals.

Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Über diesen Titel

Über die Autorin bzw. den Autor

Subrata Chattopadhyay is an MSc, MBA, PhD from IIT-ISM Dhanbad. Adept at innovative teaching practices he is highly networked with the industry. He not only teaches but also practices and his students’ do adore him for the same. He has contributed in more than 30 International Journals and has published more than 23 papers in seminars and conferences. Besides, he has authored 3 books on Computations in Estate Management, Transport Management and Values and Ethics for Engineers and Managers. He is associated as life member with ISTD, CMA, PRSI, NIPM, NHRD, NFED, ISABS and does mentoring and consulting for various Organisations.

Sundeep Singh Sondhi

is Head of Department of the Business Administration Department of UEM Kolkata, India.

Arunava Dalal

is an Assistant Professor within the Business Administration Department of UEM Kolkata, India.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 1032002441
• ISBN 13: 9781032002446
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 344
• Herausgeber: Chattopadhyay Subrata, Sondhi Sundeep Singh, Dalal Arunava
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Faboplay; mail@faboplay.de; ; Zum Schützenplatz 11A; Dissen a.T.W.; 49201; Deutschland