Sustainable Marketing and Customer Value (Routledge Studies in Marketing)

ISBN 10: 103200245X ISBN 13: 9781032002453

Verlag: Routledge, 2024

Inhaltsangabe

Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability.

Über diesen Titel

Über die Autorin bzw. den Autor

Subrata Chattopadhyay is an MSc, MBA, PhD from IIT-ISM Dhanbad. Adept at innovative teaching practices he is highly networked with the industry. He not only teaches but also practices and his students' do adore him for the same. He has contributed in more than 30 International Journals and has published more than 23 papers in seminars and conferences. Besides, he has authored 3 books on Computations in Estate Management, Transport Management and Values and Ethics for Engineers and Managers. He is associated as life member with ISTD, CMA, PRSI, NIPM, NHRD, NFED, ISABS and does mentoring and consulting for various Organisations.

Sundeep Singh Sondhi is Head of Department of the Business Administration Department of UEM Kolkata, India.

Arunava Dalal is an Assistant Professor within the Business Administration Department of UEM Kolkata, India.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 103200245X
• ISBN 13: 9781032002453
• Einband: Kindle Ausgabe
• Auflage: 1
• Anzahl der Seiten: 344
• Herausgeber: Chattopadhyay Subrata, Sondhi Sundeep Singh, Dalal Arunava
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland