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Advertising and Consumption: Anthropological Studies in Brazil (Anthropology and Business) - Hardcover

Buch 8 von 9: Anthropology and Business

Rocha, Everardo

 
9781032004648: Advertising and Consumption: Anthropological Studies in Brazil (Anthropology and Business)
Hardcover
ISBN 10: 1032004649 ISBN 13: 9781032004648
Verlag: Routledge, 2021

Inhaltsangabe

This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective.

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Über die Autorin bzw. den Autor

Everardo Rocha is a Full Professor in the Graduate Program in Communication of the Department of Social Communication at the Pontifical Catholic University of Rio de Janeiro (PUC-Rio), Brazil. He received his PhD in Social Anthropology from the National Museum, Federal University of Rio de Janeiro (UFRJ). His research has the support of the National Council for Scientific and Technological Development (CNPq) and the Carlos Chagas Filho Foundation for the Support of Research in the State of Rio de Janeiro (Faperj). Everardo Rocha is author of numerous books, edited volumes, and articles on the anthropology of consumption, advertising, and Brazilian culture.

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Verlag
Routledge
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1032004649
ISBN 13 
9781032004648
Einband
Gebundene Ausgabe
Anzahl der Seiten
154
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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