Big Data Analytics: Applications in Business and Marketing - Hardcover

Chaudhary, Kiran; Alam, Mansaf

Hardcover

ISBN 10: 1032007885 ISBN 13: 9781032007885

Verlag: Auerbach Publications, 2021

Inhaltsangabe

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Kiran Chaudhary is an Assistant Professor in the Department of Commerce, Shivaji College, University of Delhi and has 12 years of teaching and research experience. She earned a Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. A distinguished student winning various awards of recognition, she is a book author as well as conference and journal paper author.

Dr. Mansaf Alam is an Associate Professor in the Department of Computer Science, Faculty of Natural Sciences, Jamia Millia Islamia University, New Delhi, India. He has also been Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and the Editor-in-Chief for Journal of Applied Information Science. A journal and conference paper author, he conducts research in such area as big data analytics, machine learning & deep learning, cloud computing, cloud database management systems, object- oriented database systems, information retrieval, and data mining. His other academic activities include journal reviewer, member of conference program committees, journal editorial board member, and book author.

Details zur Ausgabe

• Verlag: Auerbach Publications
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 1032007885
• ISBN 13: 9781032007885
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 276
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar