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Advertising and Consumption: Anthropological Studies in Brazil (Anthropology and Business) - Softcover

Buch 8 von 9: Anthropology and Business

Rocha, Everardo

 
9781032010212: Advertising and Consumption: Anthropological Studies in Brazil (Anthropology and Business)
Softcover
ISBN 10: 1032010215 ISBN 13: 9781032010212
Verlag: Routledge, 2023

Inhaltsangabe

This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective.

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Über die Autorin bzw. den Autor

Everardo Rocha is a Full Professor in the Graduate Program in Communication of the Department of Social Communication at the Pontifical Catholic University of Rio de Janeiro (PUC-Rio), Brazil. He received his PhD in Social Anthropology from the National Museum, Federal University of Rio de Janeiro (UFRJ). His research has the support of the National Council for Scientific and Technological Development (CNPq) and the Carlos Chagas Filho Foundation for the Support of Research in the State of Rio de Janeiro (Faperj). Everardo Rocha is author of numerous books, edited volumes, and articles on the anthropology of consumption, advertising, and Brazilian culture.

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Verlag
Routledge
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1032010215
ISBN 13 
9781032010212
Einband
Taschenbuch
Anzahl der Seiten
154
Kontakt zum Hersteller
Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Deutschland